By Amy Foster Trenz, VP of Marketing
As I review my notes from last week’s NAA 2010 Student Housing Conference in Vegas, two quotes continue to resonate.
Both quotes are attributed to Lisa Trosien, president of ApartmentExpert.com. And both quotes are in regards to social media.
#1: “Social media can’t succeed without a genuine focus on your customers.”
Key words here: genuine and customers. Be real and focus on them – not you.
#2: “Make it go away or use it.”
If you’re not actively updating your page(s) and/or postings, take the page down. In the social sphere, a “most recent posting date” of 2008 translates into social suicide.
Next up: Will share some news nuggets from NIC (National Investment Center) Western Regional Symposium, San Diego, 3/9 to 3/11.
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