Bend continues to make Top 10 lists as journalists misinterpret various reports from data collecting agencies. This time Philip Elmer-DeWitt over at Fortune magazine raises his eyebrows at seeing Bend ranked #5 on Net Application’s report about market penetration of the iPad.
Philip makes a couple missteps here. First, he ignores the ±0.9% margin of error on Bend’s reported 0.19% market share, which pretty clearly shows we’re only there by the grace of sampling error. He also blunders in his assumptions about how backwoods Bend (and I suppose other non-”large metropolitan” markets) really are:
it’s hard to imagine large numbers of Bendites making the three-hour drive to Portland to queue up for Apple’s latest invention
That little goof raised the hackles on several commenters. My favorite retort comes from “Paul”:
One came down on an ox cart from the Cascades with the Indian traders. i defrosted it by the campfire. i use it to kill rock chucks so there is food for dinner.
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