[In case you haven't noticed, I haven't had a lot of time to blog here lately. So this is my attempt at banging something out that is a) relevant and b) quick and to the point. A theme I hope to continue...]
“Mobile + Location Aware” are the buzzwords du jour. A year or two ago, this is what had Foursquare on everyone’s radar. So when I saw this Mashable article on Top 5 Foursquare Mistakes Committed by Small Businesses, two things immediately came to mind.
The first was, “What would my buddy James over at The Social Business think?” (and, yes, that’s a bit of a shameless plug, but if you’re a small business owner here in Central Oregon, struggling with the ever-changing landscape of social marketing, James is a great resource.) The second was, “Isn’t the #1 mistake wasting time worrying about FourSquare?”
Admittedly, I have little/no interest in Foursquare. ’Never particularly got into that scene, nor do I plan to. But it does seem like there’s been a some fal off in the buzz on this front. And data from Alexa seems to confirm that:
Maybe it’s just me, but if I were a small 1-5 person business, I’d focus my efforts where I’d get the most bang for the buck: Twitter, Facebook (who I work for, admittedly), Google… FourSquare would pretty far down my list.