If you’re trying to figure out how Twitter can help your business, read on. We’ve covered the reasons why Twitter can be a useful marketing tool in Part 1 of this post, and now we’ll tell you how to take the next step.
How do I get started?
Begin with the basics. Get yourself a Twitter account and establish a presence for your brand. After all, it’s free!
Step 1: Go to Twitter.com and register your username.
Since this is for your business, your Twitter profile should represent your corporate brand, and should have a name that people will recognize if they see someone mention your business in a Tweet. For example, if I’m recovering from an intense workout @bendyoga, you know exactly which business I’m talking about, and my tweet will show up on their Twitter page because I’ve used their proper username. Likewise, if someone mentions @yourbusiness, that tweet will show up on your profile page. This is one of the key goals of your Twitter campaign: Have conversations with people about your brand.
Unfortunately, usernames on Twitter are similar to web site domain names. Most of the good ones are taken. For example, @thebulletin pulled off an amazing feat considering the vast number of newspapers across the world that use the same name. So hurry up, go get yours right now.











