Archive for the ‘Software’ Category

How to Market Your Brand on Twitter (Part 2 of 2)

Sunday, October 11th, 2009

If you’re trying to figure out how Twitter can help your business, read on. We’ve covered the reasons why Twitter can be a useful marketing tool in Part 1 of this post, and now we’ll tell you how to take the next step.

How do I get started?

Begin with the basics. Get yourself a Twitter account and establish a presence for your brand. After all, it’s free!

Step 1: Go to Twitter.com and register your username.

Since this is for your business, your Twitter profile should represent your corporate brand, and should have a name that people will recognize if they see someone mention your business in a Tweet. For example, if I’m recovering from an intense workout @bendyoga, you know exactly which business I’m talking about, and my tweet will show up on their Twitter page because I’ve used their proper username. Likewise, if someone mentions @yourbusiness, that tweet will show up on your profile page. This is one of the key goals of your Twitter campaign: Have conversations with people about your brand.

Unfortunately, usernames on Twitter are similar to web site domain names. Most of the good ones are taken. For example, @thebulletin pulled off an amazing feat considering the vast number of newspapers across the world that use the same name. So hurry up, go get yours right now.

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How to Market Your Brand on Twitter (Part 1 of 2)

Sunday, September 20th, 2009

If you’re trying to figure out how Twitter can help your business, read on. We’ll cover the reasons why Twitter can be a useful marketing tool and we’ll tell you how to do it.

Is Twitter really worth using for my business?

Let’s address the skepticism that many business owners have about social media. If you believe that Twitter is a fad, it’s only for kids, it isn’t applicable to your business, it might hurt your brand, or that you can’t measure the results, you should read the arguments against these concerns here.

Suffice it to say that most well known brands have an active presence in social media channels like Twitter, Facebook, and YouTube, or they are in the process of getting there. Why? Because that’s where the people are (and are probably talking about your brand already), the cost of involvement is lower than traditional marketing, and there aren’t many better ways to build loyalty and brand awareness within your customer base.

Here’s a short summary of why Twitter can be useful for your business: (more…)

How to Find #Bend on Twitter

Saturday, July 25th, 2009

You’ve probably seen people use the # pound sign in Twitter posts, and maybe you’ve wondered what they’re for. They’re called hashtags, and they’re mighty useful.

What’s a # hashtag symbol mean?

A hashtag is a great way for people to organize around a topic on Twitter. Think of them as categories, or ‘tags’ that can be used to identify tweets related to specific topics.

For example, if you search for Bend (without a hashtag) on Twitter, you’ll probably get something like this:

Twitter results

Anything with the word “bend” was found. However, if you search for #Bend, you’ll find what you’re looking for:

Twitter Results

Hey, it’s Bend, Oregon! If you’re looking for (or talking about) activities in Bend, use #inbend:

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Ok, that’s cool.. so how do I search Twitter like that?

You’ve got a lot of options, but here are a few popular methods.

Twitter Search – it’s on the right hand side of the page when you go to your Twitter profile:

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Topsy – nice search that sorts tweets by popularity:

Topsy Search

And it shows top authors for a given topic, which is a good way to find people you might like to follow:

Topsy Top Authors

Another good search is Twubs, which shows related hashtags, like #centraloregon and #bendites:

Twubs Hashtags

If you prefer to browse, the Twubs homepage provides a nice index of hashtags by category:

Twubs Index

Fantastic! Can anyone use hashtags?

Yes! You’ll find them especially useful for events, such as the #ppp or #ignite-bend. Go for it, and don’t be shy – help us give Bend a voice in the Twitterverse!

Next Post: How to Market #YourBrand on Twitter

Podcast #1 – Talking Tech Ecosystems w/ Forrest Rodgers

Monday, June 1st, 2009

Blue Microphone

Our experiments continue here.  At this juncture Robert and I may change the name from BendTech to BendTech Labs – well, more on that and our little incubator here later perhaps.  That said, Robert and I are always discussing new ideas for BendTech and we’re actively trying to expand our technology communication and the “community”.  So, without further adieu, we’d like to introduce you to the BendTech Podcast medium.

As with all things we’re experimenting with here, our first podcast is a little rough around the edges (you might will hear a bit of background noise).  That said, for our first go-around, we were privileged to have Forrest Rodgers join us and, frankly, volunteer to be the test subject.  For those of you who don’t know Forrest a bit of background.  Forrest has over 20 years of experience in higher education and economic development throughout Oregon. Most recently, he was the Executive Director for the OSU-Cascades Foundation.  And, prior to that, he was the Chief Executive Officer of the High Desert Museum for seven years. He has three wonderful daughters and is an active contributor to our Nancy P’s Saturday morning coffee’s.

In this podcast, we discuss our various perspectives on growing the technology ecosystem in Central Oregon. It very much ties in with a few of our recent blog posts and we believe you’ll find it timely and topical. We hope that you will find this new format engaging, informative, and a bit entertaining.  If you have suggestions or comments, please do let us know.  And, as Robert always likes to say…”It’s an experiment.”  Enjoy the show!

[podcast]http://blog.bendtech.com/wp-content/podcasts/BendTech%20Podcast%201.mp3[/podcast]

Our podcast feed.

A special thanks to Forrest Rodgers.  And a shout out to Sarayu

Intro music: “Sad Robot” by Pornophonique (found at Jamendo.com – a community of free, legal and unlimited music published under Creative Commons licenses)

Impromptu Telecommunicating

Monday, March 23rd, 2009

Telecommuting makes it easier for many of us to achieve a more harmonious work-life balance. For some that means working for companies and clients outside the area while enjoying the quality of life Central Oregon offers.  For others, it can be as simple as not being quite so tied to our local offices;  companies are increasingly tolerant of people working from home occasionally, and being sick with a cold or flu, while annoying, doesn’t necessarily require taking a sick day – just telecommute to avoid infecting the rest of your office.  These little perks are made possible by the tools of the telecommuting trade – Email, voice/video messaging, IM and text messaging, and, yes, even the good ‘ol phone – tools that allow us to communicate effectively, remotely, with our employees, managers, and customers.

But telecommuting is hard, because these tools fail in one, critical way:  they don’t really support the impromptu interactions that take place when people are face-to-face.  Email won’t tell you when a coworker is swearing about some problem they’re struggling with, your manager can’t have a conference call to invite everyone out to drinks on a Friday afternoon, and Skype won’t let you eavesdrop on that conversation about Hans, the incompetent Q/A consultant that’s the real bottleneck your company is struggling with. (more…)

Bend high-tech sector has ‘momentum to move forward’

Friday, August 22nd, 2008

Andrew Moore over at The Bend Bulletin covered a recent COISUG meeting over at McMenamin’s.

It seems there are many tech minds here in town – take a look at Andrew’s article:

COISUG Photo

Tech talent

Bend high-tech sector has ‘momentum to move forward’

Get a bunch of information technology workers together, feed them soda and pizza, and engage them with a software demonstration and you have a snapshot of the Central Oregon Information Systems User Group.

It’s not as geeky as it sounds, however. The group, known as COISUG, meets every month in order for its roughly 100 members to network, share knowledge and listen to software demonstrations from some of computing’s biggest vendors, including Microsoft, Hewlett-Packard and Sun Microsystems.

The two-year-old group, along with other technology-oriented user groups in the region, also has been instrumental in attracting attention from the Software Association of Oregon. Harvey Mathews, the association’s president, said COISUG is one reason the SAO has agreed to begin discussions with the groups to form a Central Oregon chapter.

“It’s just in the beginning phases, but I can definitely see how that is going to become a chapter in the very near future,” said Portland-based Mathews. “There’s too much going on (in Central Oregon) to not have some sort of centralized voice.”

The SAO — with chapters in Portland, Corvallis, Lane County and the Rogue Valley — supports and advocates for Oregon’s software industry. It had expressed interest last year in opening a chapter in Central Oregon but felt some push-back from local technology user groups, Mathews said.

That has since evaporated, said Lewis Howell, the founder of COISUG.

“We feel like we have some momentum to move forward,” Howell said. “We know we can do something.”

A local SAO chapter or some sort of organized technology community is often sought by businesses that are considering moving to an area, Mathews said. The SAO also can coordinate education efforts between local technology user groups, arrange for speakers to visit and help local groups with finances and finding local sponsors.

For Howell, having SAO join the mix of technology groups in Bend is one more indicator that there is an impressive pool of talented technology workers in the region.

“There’s so many leaders and creative talent here — industrious people. It’s going on,” Howell said.

At their meeting Wednesday afternoon, roughly 30 COISUG members gathered in the Rambler Ambassador Room at McMenamins Old St. Francis School to hear a presentation from a Microsoft representative about Microsoft’s Hyper-V virtualization software. The members snacked on Tater Tots, pizza and slices of cantaloupe and pineapple.

In the group were several women, including Jennifer Floyd. Floyd is the founder of a similar technology group, the Central Oregon Web Professionals’ Usergroup, or COWPU. Floyd founded the group at roughly the same time as Howell founded COISUG, when both were employees of Edge Wireless.

Her inspiration was the same as Howell’s, she said, to gather local Web professionals together to network and share knowledge and to keep local Web designers and developers from having to drive to Portland to attend meaningful Web presentations.

“COWPU was a way for me to learn about new products, who’s using what and why,” said Floyd, who now works as the senior Web application developer for Deschutes County.

Also in the audience was Chris Mills, the corporate IT manager for XL Management Company LLC, a Redmond firm that manages a number of retirement and assisted-living facilities around the country. Mills, a 13-year resident of Central Oregon, said COISUG meets a need he long searched for, an opportunity to gather with other information technology workers and see what they are doing.

“I’ve waited for something like this,” Mills said. “It’s a nice niche that was missing.”

Howell, who now works for a Bend-based IT consulting company called Cinetix Solutions, said COISUG’s members pay no dues. Rent for its monthly meetings is paid for by the visiting vendors, who like the opportunity to pitch their products to numerous people at once, Howell said.

COISUG also posts technology-oriented job openings on its Web site and offers links to other local groups and events, and a technology-themed bookstore that allows COISUG members to review its books for free.

In addition to COISUG and COWPU, other active local technology groups are COMUG, the Central Oregon Macintosh Users Group; WoTech, for women who work in technology; and BendTech, a group for individuals of all backgrounds interested in technology.